“Fractional commercial leadership for Estate Agents and PropTech businesses, turning opportunity into better performance and more revenue.”
By Zoe

Growth by Zoe.

When commercial growth feels harder than it should, I help you find what is getting in the way, and fix it.

Over the past 25 years I have worked with Property Portals, Estate Agents and PropTech businesses to optimise sales performance, take products and propositions to market and turn commercial plans into new or improved revenue streams. I have worked with existing sales operations, built new teams, processes and repeatable commercial operating processes for continued growth.

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Zoe Easton

By Zoe helps when…

You have a strong product, but sales are slower or less consistent than expected.
The team is busy, but there is not enough revenue and you don't know what is actually working.
Growth depends too heavily on the founder or a small number of experienced people.
Your proposition, pricing, sales story is not landing clearly with customers.
You want to expand, entering a new sector, launching a new proposition or coming to the UK market.
Sales, marketing, operations and technology working hard, but pulling in different directions and not winning the business.
Where to start

Four ways in, one connected view.

PropTech growth

Build the proposition, route to market, sales capability and commercial processes needed to move from early traction towards repeatable growth.

Explore PropTech growth

Sales teams and sales performance

Understand why sales are not meeting expectations, then strengthen the team, process, measurement, management and customer conversation.

Improve sales performance

UK market entry

Practical property-market insight and commercial support for businesses adapting their proposition and go-to-market approach for the UK.

Plan UK market entry

Property and estate agency

Commercial improvement for estate agencies and property businesses, informed by deep experience of the sector, its technology and its customer journeys.

See property expertise
Why Zoe?

Commercial experience shaped by changing markets

My career spans traditional media, digital advertising, property portals, estate agency technology and enterprise software. Across estate agency, Archant, Rightmove and Homeflow, I have worked on new revenue, product launches, go-to-market, sales teams, customer value, commercial process and business transformation.

That 25 years of experience helps me see the connections between customer need, proposition, people, process and technology, and turn complex commercial issues into clearer decisions and practical action.

About Zoe
Estate agencyWhere it started, 2000ArchantNewspapers, magazines and digitalRightmoveAgency and product launchesMedia agencyProperty department builtRightmoveLabs, new propositionsHomeflowWebsites, leads, CRM, AI
25+ years across changing markets
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Not sure what is getting in the way?

Book a chat and coffee for an informal meet to better understand how Zoe works and if she can help your business, or introduce you to people who can.

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