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Commercial growth, sales performance and go-to-market support for property and PropTech businesses.
hello@by-zoe.co.ukI connect commercial thinking with the practical work needed to make it happen.
I am a commercial growth and operations expert with more than 25 years’ experience across marketing, advertising, property portals, estate agency technology and enterprise software.
I am at my best when a business has ambition or a strong proposition but lacks the clarity, alignment or commercial structure needed to turn it into consistent results.
At Archant, I was among a small national group taking digital marketing services to customers in the early 2000s, alongside developing new publishing, event and partnership-led revenue streams.
At Rightmove, my work spanned estate agency, new homes and new-business development. I supported product and package launches and worked with the data team to turn data into commercially useful stories for customers. In my last role, I took early propositions to market within Rightmove Labs, pathfinding, learning and feeding the evidence back into the business before building KPIs, sales structures and hiring teams. I also worked with existing teams, optimising processes and managing through change.
Between my Rightmove roles, I established a property-focused department within a media agency, working with estate agents and new-homes businesses on their commercial and marketing needs. My work at Homeflow has deepened my experience across estate agency websites, lead management, CRM, AI, SEO and generative search visibility, while working on Homeflow’s own sales operations and commercial growth.
I can move from understanding the customer and commercial opportunity to shaping the proposition, sales approach, process, measurement and delivery. Clients do not need one person to diagnose the issue and another to make the recommendation usable.
I will ask direct questions, challenge unsupported assumptions and be honest when the evidence points somewhere different. The objective is not complexity for its own sake; it is clearer decisions and practical improvement that the business can carry forward.
“If you’re struggling to add value, add Zoe. I’ve had the pleasure of witnessing Zoe’s professional abilities as a salesperson, quasi-business coach and marketeer. Suffice it to say she impresses on all counts.”
“Zoe has a deep and profound understanding of modern estate agency and how best to help agents create and exploit opportunity. She has the ability to cut through agency ‘noise’ and simply and effectively disseminate information to add real value to our business.”
“Having worked with Zoe for a number of years now I would highly recommend her. She is someone that delivers what she says she will and is dynamic and highly motivated. She is brilliant at motivating and training others to achieve the best.”
“An excellent communicator who delivers on what she promises. I would have no hesitation in recommending Zoe for her experience and knowledge of estate agency and marketing. Great presentation skills and a pleasure to do business with.”
“Zoe is one of the most supportive, motivational and inspiring managers I have had the opportunity to work with. She took time to understand my goals and put strategies in place to help me achieve these.”
“From day one, Zoe went above and beyond to ensure I was set up for success. One of the standout contributions Zoe made was creating a comprehensive action plan for my first month, which made the transition seamless.”
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